Imagem_luca is a digital watercolor artist and visual director based in Osaka, Japan, specializing in packaging design and brand visual development. His work is defined by blending, transparency and negative space, qualities rooted in the traditional behavior of watercolor on paper, reimagined through digital media.
His client work spans from product-level illustration to brand-wide visual direction. He designed the sake label for Kanai Sake Brewery and led the visual direction for GINZADAX, a premium confectionery brand, shaping everything from individual packaging to the broader aesthetic identity. In fashion, he was selected three consecutive years as the live painting artist for GUCCI Japan's in-store events and handled both illustration and visual direction for MIZUNO's promotional campaigns. He has also created album artwork for artists under AMUSE, one of Japan's major music management agencies.
Beyond commercial work, imagem_luca has held solo exhibitions at Namba Marui and Takashimaya department stores in Osaka and Kyoto.
At the core of his process is what he calls "irreproducibility". Even working digitally, he embraces the accidental bleeds and unpredictable textures that watercolor naturally produces. No two pieces look alike, giving premium and craft-oriented brands a distinctive, handmade visual presence. His recurring subjects, women and children, carry a quiet emotional weight that adds narrative depth to the brands he works with.
