Boundless Creativity by Big Al Gruswitz was founded in 1994. Since that time, it has specialized in 3D and 2D photo-realistic illustration, medical illustration and complex retouching. Big Al is available for both finished art and comps.
His work has been selected by Lürzer's Archive for their 2013, 2021, 2023 and 2025 “200 Best Digital Artists Worldwide" Annual. Plus, Lürzer's has ranked him #2 in the top 10 digital artists in the United States.
With over 60 years of experience in advertising, Big Al Gruswitz has held staff positions as an art director and associate creative director at several major agencies, including Campbell Ewald (Chevrolet) and Saatchi & Saatchi (Duncan Hines, Tide, Crisco Oil and Shortening, Pert Shampoo, Tylenol, New York Life and others).
While at Saatchi & Saatchi, Big Al started the Consumer Division at their medical agency, Klemtner Advertising (now Saatchi Healthcare), where he won the inaugural account, Rogaine. He was responsible for the consumer, medical and international launch of that brand. As an art director, he has won numerous awards for creative excellence and high readership.
Big Al brings together his years of experience with his unending enthusiasm, curiosity and dedication to his craft. Drawing on his agency experience, he works with clients as a team member to produce work that not only meets their needs but also exceeds their expectations.
